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Virtual Paralegal Low-cost Advertising

04 Jun 2020 10:10 AM | Cordina Charvis (Administrator)

Answering your Phone Put on a smile before placing or answering a phone call. When a person smiles, it affects the sound of his or her voice, giving it a more pleasant and friendly tone.

Always return phone calls if a return call has been promised. If a time frame was given you must make every attempt to return the phone call as quickly as possible within that frame.

Business & Legal Professional Groups – Joining business & legal associations can help with referrals for your business. Membership provides a sense of belonging which can create client loyalty. For example, ABA for Paralegals not only service paralegals but also attorneys. Pay for a membership and join the Board of Directors. This can give you direct access to your target clients and build credibility.

Business Spotlight – Highlight your business and services to your target clients on the Virtual Paralegal Training Center™. This is a free and easy way to showcase your business to attorneys, law firms and legal recruiters.

Blog – Start a practice area specific blog. A blog is one of the best ways to connect with clients directly. In the case of a virtual paralegal; your clients can tell if you know your services well because they likely offer the same services. Share new regulations, laws and rulings about your areas of practice. Answer frequently asked questions from attorneys and law firms. Add new content at least twice per week.

Charity - Build charitable donations into your pricing (percentage of your profit goes to charity). Let your clients know about the charity that your business support and that a portion of your fees will be donated. Everyone likes to support a good cause.

Comparison Chart – Create a comparison chart which lists your services and the services of your competitors to track how you measure up to other virtual paralegals and staff paralegals in service, price, and client services among other things.

Demonstration – Offer your services with a guarantee.  If clients are not satisfied with your service, they do not have to pay.

eBook – Write an eBook specific to your practice areas and sell it on Amazon or give it to your clients.

Educate Yourself – To stay ahead of other virtual paralegals, you must know your business very well.  Look for opportunities to learn more about your business and practice areas, new technologies and marketing methods. Sign up for (CLE) Continuing Legal Education through your paralegal associations.

Email –You can advertise by announcing new blog posts, practice areas, or anything else with the clients you’re already in direct communication with. Add your signature at the end of the email which should include all your contact information as well as a link to your blog and social media pages. 

Facebook ads - Facebook ads, while not free, offer a great opportunity for reaching the right demographics for your business. If you know your clients well, you can use metrics like interests, geographic location, marital status, age and many others, to locate attorneys and law firms to send to strategically-targeted landing pages, also known as squeeze pages. 

Google Analytics - Google Analytics is the most popular and most robust statistical website interface in the world. It allows you to determine the demographics of your audience, where they are from, how many pages they visit if they subscribe to your newsletter and if they follow any of your calls-to-action.

Additionally, it is believed that Google’s search algorithm utilizes information, such as bounce rate and time on site, in their rankings.

Guest Post – Writing your own blog is great, but chances are that you can reach a broader audience by publishing your posts on blogs that already have a large readership. The Virtual Paralegal Training Center™ - Blog is accepting guest posts and articles.

HARO - Have you heard of Help a Reporter Out – or HARO? It’s a great PR tool to add to your marketing toolbox.

HARO is a resource for connecting reporters who need sources for stories with people who are knowledgeable about the subject matter. Free publicity is a great way to increase your audience and gain access to potential clients for your virtual paralegal business. It is easy to use: just go to HelpaReporter.com, and sign up for your free account

Internet – You can advertise your services using your own website as well as social networking websites such as Twitter, Face book, YouTube and LinkedIn. You can also advertise on business websites such as Merchant Circle, Guru.com, and Upwork.com.

In addition to your personal accounts; create a company page on Twitter, Face book, YouTube and LinkedIn for your virtual paralegal business.

Interview – Get interviewed by influencers' such as the Virtual Paralegal Training Center™ and professional legal organizations. Add links to your interviews on your website and blog; include copies with your marketing materials so that your clients can get to know you better.

LinkedIn groups - LinkedIn groups are a great way to quickly connect with others in your industry or niche to help spread your message. You can promote your content through LinkedIn groups such as, the Virtual Paralegal Training Center™ if you don't come across as spammy. It's best to add value to a conversation or discussion before trying to drop your links. 

Logo – If you have a company logo make sure to use it on all your marketing materials and stationery. It will help to set you apart from your competitors.

Mobile Friendly - Over 90% of all traffic is derived from a mobile device. It is as vital as ever to make sure that your mobile website is well-optimized, loads fast, and has mobile-oriented navigation.

When having a design accomplished for your website, you need to look at it on multiple mobile devices. A slow loading mobile site can mean decreased rankings with Google.

Newsletter – Create your own newsletter.  If you decide to offer a newsletter, be sure to do your research to make sure the information you provide is correct and current. Write about your practice areas and the services that you provide. Mail Chimp is one of the many email marketing service that offers a free account to help you increase subscriptions and distribute your newsletter.

Subscribe to the Virtual Paralegal Training Center™ - News Magazine. It is the industry leading information resource for virtual paralegals and legal assistants to stay current on the latest news, regulations, technology and new development in the virtual law practice.

Offer to be a Speaker. Paralegal conferences, volunteer organizations, and business networking groups often need speakers. You will benefit from the name recognition, contacts and publicity you gain from being a speaker at these events.

Online Appointment Booking - Conversions and calls-to-action are the foundation of any business. Virtual paralegals are no different in such capacity. By adding an online appointment booking option, you accomplish both of those in one step.

An online appointment booking option can be used as a direct call to action to capture a potential new client’s information and request. The booking software typically integrates with Google and Mac calendars, which are built into smartphones and utilizes reminders.

Pay Attention to your Competitors– Research what other successful virtual paralegals are doing. Find out their fees. Create strategic partnerships with them. Ask if they will refer business to you. Ask if they will mentor you.

Press Release – Anytime your business does something newsworthy, you should send out press releases. Distribute a press release at the launch of your business describing your services.

Pricing –Pricing your services is very important; you do not want to price your services too low that you barely make a profit, nor do you want to price your services too high where volume is so low you cannot cover your operating expenses. 

However, keep in mind that you are in business to make money and you must price your services to generate a profit. See eReport from the Virtual Paralegal Training Center™ on Setting Your Virtual Paralegal Fees.

Professional Picture – Add a professional picture of yourself on your website and social media pages. Clients like to know who they are doing business with. Use the same photo for all business relating events such as marketing for consistency.

Quora - If you're looking to get some early traffic, and you have a new domain, less than 2 years old with little authority built up, you should work on marketing your content on sites like Quora. Write an informative article and post it on Quora linking it back to your website or blog. Ensure that whatever you're talking about helps attorneys or their clients in some way, shape or form. 

Resume – Draft your Virtual Paralegal Resume. You can find an example of a business resume at the Virtual Paralegal Training Center™. Up-load your resume to their database where it can be viewed by legal employers and recruiters.

Strategic Partnerships – Partner with related, established but non-competitive virtual paralegals to promote your services.

Slide Share – Summarize your services and blog posts into slide presentations and post them on Slide Share.

YouTube – Create a YouTube account and convert your blog posts into videos and post them on your channel. Create how-to videos of your services for your prospective clients.

Testimonials - The inclusion of testimonials on your website can help drive home the reason why your virtual paralegal practice is the best possible choice for a potential client.

Testimonials on your website should serve two primary purposes. First, testimonials highlight happy clients of your services and portray your business in a good light. Second, testimonials can serve as an extension to your legal services, offering potential clients more expansive benefits for using your company.

Traditionally, testimonials are written either on your website or on social media. The written word, as any paralegal will tell you, is powerful and influential. However, video testimonials can be even more engaging and beneficial.

Twitter Ads - Studies show that “42% of Twitter users follow brands or companies”. You can get more followers and create awareness using promoted tweets, promoted accounts, and promoted trends.

Video Marketing - Video marketing is critical for virtual paralegals to connect with prospective clients. Video content offers a unique user experience which is innovative, exciting, and most importantly, personal. Even a 10-second video clip can provide several times the value that website text can.

The personal aspect of a well-done video can convey a message of trustworthiness to the attorneys and law firms who is already concerned about using virtual paralegals. An attorney who feels nervous about taking on your virtual paralegal services might quickly change their mind when they realize you are a real, likable, and an intelligent paralegal that will look out for their best interest.

Another big benefit of using video is that the video can also be used later for Facebook ad campaigns. Video ads are one of the best ways a virtual paralegal can capture new leads on social media.

Website – Without question, every virtual paralegal must have a website. Add a copy of your resume or link to your LinkedIn profile on the home page of your website. All contact information including social media must be visible on all your web pages.

Word of Mouth – This is the cheapest and most effective type of advertising. It offers the authenticity and accelerates the decision process for prospective clients.

Studies have shown that a satisfied client will tell an average of 3 people about a service they like and an average of 7 people about a service they find disappointing.

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