Advertising is a form of marketing that should always be credible, unique and memorable. It should remind clients and inform prospective clients about the benefits of your services. Advertising establishes and maintains your distinct identity and can enhance your reputation.
Advertising cannot create instant client base, cause an immediate increase in work, or solve your cash and profit flow. More importantly, it cannot be a substitute for poor client service or incompetence. If you are going to advertise that you are the best you must be the best!
Clearly state your objective for your ad. If you want your prospects to call, you should state it in the ad and provide the telephone number. The same applies if you want them to visit your website or blog.