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How to Grow your Virtual Paralegal Business?

04 Jun 2020 10:17 AM | Cordina Charvis (Administrator)

When you have your business up and running; meaning you have at least one client, generating new business by growing your client base can be challenging. Here are some practical tips to help you grow your client base.

  • Follow up with your prospective clients.  To be successful in this business, you must follow up on emails, text messages and social media. 
  • All referrals should be contacted and be considered by you to be potential clients. Remember, if you do not respond, another virtual paralegal will; and this will not help in the growth of your business.
  • Meeting your clients’ deadlines must always be your priority. It is very important to complete all assignments in a timely manner. 
  • If you think you will not be able to meet your clients’ deadline, notify them within a reasonably time so they can approve an extension or make other arrangements.
  • If a client gives you an assignment that is out of your practice areas; you should respectively decline and refer the client to a virtual paralegal who has the experience needed and can provide a satisfactory out-come.
  • Referral is one of the benefits of networking with other virtual paralegals.
  • Be clear with your clients in the initial consultation about the services you do not offer. If you do not provide receptionist or messenger services let your clients know upfront.
  • Be clear with your client on your business operating hours. Unless it is an emergency you should ask your clients to send you emails after your normal business hours.
  • Ask your prospective clients what you need to do to earn their business. If they could change anything about their current paralegal what would it be?
  • Ask your current clients for their feedback on your services.  Improve on the negative feedback. If your clients are happy it will increase your profitability.
  • Learn from your mistakes.
  • Educate yourself on a continuous basis.
  • Be as courteous to other virtual paralegals as you are to your clients. Doing otherwise will undermine your credibility, as well as the credibility of your profession.
  • Before every client interview; conduct mock interviews with a business associate, friend or family member. Have someone ask you challenging questions to see how you handle them.
  • At the beginning of each week create a list of 3-5 attorneys you would like to work with, and market to them.
  • Research their law practice thoroughly. Clients like when you know who they are and what they do.
  • List the services your target client’s need and improve on the services they are getting from their current paralegal.
  • Show clients how your services compare to other virtual paralegals offering similar services. Most clients don’t like change unless they see a significant difference.
  • Create your company’s resume and post it on online job and professional websites such as: Craigslist, Upwork.com and LinkedIn.
  • Write articles summarizing the business services you offer and a hot topic about your practice areas. Make sure your byline includes your contact and social media information.
  • Include your articles in your marketing campaign.
  • Publish your articles online and on your website.
  • Subscribe to Solosez.com and Solo Practice University, online networking communities for solo practitioners and small law firms.
  • Buy banner ads on paralegal, attorney and business websites.
  • Send out press releases.
  • Create “Google Alerts’ to track your company and the legal industry online.
  • Stay on top of the news in your practice areas. Subscribe to online newsletters and forums for organizations, journals, magazines and newspapers in the legal industry.

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