Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates your services from competitors.
Branding is just as important for virtual paralegals as it is for law firms. Start by writing down all the characteristics that describe your business and how you would like it to be perceived. Branding is your promise to your clients about the type of paralegal you are and the services they will receive when they hire you.
Here are four things to keep in mind for your brand development.
Brand message. What are the key messages you want to communicate to your clients? Are you the most reliable virtual paralegal? Are you known for going the extra mile for your clients?
Design your logo. Place it on all you marketing materials: website, blog, social media, stationery, and email signature.
Design business templates. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.
Be true to your brand. Clients won't return to you or refer you to someone else if you don't deliver on your brand promise.