Coronavirus has changed how all industries operate business including legal services. During the pandemic most paralegals were forced to work remotely giving law firms and legal departments crash courses on how to implement virtual paralegal services into their legal practices.
To begin your research to find out what services are in high demand, start by browsing attorney’s directories. This will give you an idea of the number of attorneys listed in your state, city or county that could use your services.
In addition to attorney’s directories; job and salary websites are also great resources for researching your practice areas demand.
The greater the job postings in your practice areas; the more likely your services are in demand.
However, do not be discourage if your practice areas are not popular on job websites; this just means that you must work harder to find the attorneys and law firms who provide services in your niche areas. Also, in some cases, niched areas pay more than generalist because of the specialization and demand.
The second part of your research should focus on your competitors. Draft a competitive analysis.
Conduct an online search of other virtual paralegals in your practice areas and evaluate their services and figure out how you could be different.
The third part of your research is your target clients. Are you going to focus on solo practitioners, small law firms or in-house legal departments? What are the needs for your services that would benefit each group?
Don’t kid yourself to think it will be a one-size fit all. Deal sizes can vary among your target clients in addition to language, geography and volume of work requests.