Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of services to create and maintain relationships that will satisfy your clients. Before you start your marketing, it is important that you determine your target clients. Decide whether you are going to target your competitors’ clients or existing clients that have not used your services in a while.
Marketing should be done on a consistent basis even if you have a full clientele. If your workload increases you should consider hiring help or a partnership. Experts believe that you must market to the same prospect at least seven times before you should anticipate a response. Track your marketing results so that you know which methods have worked best for your business and which methods did not work at all.
Your marketing should be repetitive so as to create rapport and establish relationships. Businesses tend to take their existing clients for granted. Be aware that other virtual paralegals are marketing to them. You should offer your existing clients promotions from time to time. It is very important that you commit a certain amount of time to marketing. Create a marketing calendar and include marketing as part of your regular schedule.
Always be professional. Your marketing represents you. Be credible, truthful and ethical. Include all your contact information on your marketing materials. Keep in mind that the impact of marketing is gradual, great results don’t happen overnight but with consistent publicity results can be achieved.