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Introducing Yourself in an Email to Prospective Clients

08 Mar 2019 10:52 AM | Cordina Charvis (Administrator)
The virtual paralegal clients are attorneys and legal professionals most of which are inundated with emails, whether an email gets opened depends entirely on its subject line. It is important to send a professional email message that engages the reader and clearly states why you’re writing.
 
To introduce yourself in an email to prospective clients, use the first paragraph to intro yourself, the second for your request and the third to thank the reader for his or her consideration.
 
It is best to direct your email to an individual instead of a generic email address. In an introduction, you must always use a formal business greeting such as, Dear Mr./Ms. Last Name, followed by a semi-colon.
 
If you know someone in common, mention them in your email. A referral is one of the best way to connect with new people. Your message should clearly state who you are and why you are writing to the reader. The way you end your email is your last opportunity to make a good first impression. Your closing needs to leave the reader with positive feelings about you and the email you have written.
 
Examples of Email Introductory Subject Lines
  • Introduction From [Your Name]
  • Inquiring About Opportunities 
  • I Found You Through [Alumni Network, LinkedIn, Professional Association, etc.)
  • [Name] Recommended I Contact You
  • Referral From [Name]
 
Sample Email Introduction with a referral
 
Dear Ms. Smith,
 
I am a friend of Allie Brown, and she encouraged me to forward my resume to you. Allie and I worked on several projects together, and she thought that you might be interested in my corporate paralegal services.
 
Include your email signature. Make it easy for the person you’re emailing to get back in touch with you. Your signature must include your full name, email address, and phone number. 
 
Last but most importantly, proofread your email before sending.


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