Reach Customers Where They Are (Online)
We’ve discussed the need for virtual services since that’s where your customers already are. Meeting a need in the virtual marketplace is only step one, though. You also need a marketing strategy to actually reach those customers. Start by updating your website to include the new services or products you plan on offering. Along with the ideas above, 360 Integral Marketing recommends adding features to your website for improved functionality, such as an easy checkout process.
Next, focus some of your energy on SEO. Many small business owners spend a fortune on SEO experts because they’re overwhelmed by the prospect of doing it themselves. However, as Search Engine Journal explains, businesses on a budget can boost SEO with a few simple and inexpensive strategies, such as creating valuable blog content, working on Google Analytics, and optimizing your website.
Communicate With Customers
Communication is critical for any good relationship, and that includes customer relationships! You’ve started by boosting your own website - now take that a step further by building relationships through social media. Along with engaging on your social channels, Forbes recommends asking customers for reviews, which is a free alternative to advertising that gets you noticed.
With all of these communications strategies, remember that the message you send now makes a difference in how your brand is perceived. Business 2 Community suggests being empathetic in your messaging, and then communicating how you can help through these trying times.
What people want more than anything right now is reassurance - along with solutions to the unique problems they face. The end goal with any marketing plan is to find your ideal client and meet them where they are. That means finding them online, making connections, and forming relationships that last for the long haul.
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